We are in the age of singles and digital music downloads and being able to buy any song individually. No wonder album sales have gone down. People are more hesitant to spend 10-15$ on an album when they only like 1 or 2 songs off it and spend 2$ and buy them individually. This is where Taylor Swift is different. While everyone else’s sales are going down hers keep rising. Because they know Taylor puts quality in to every piece of music she releases. Her album 1989 is number 1 on iTunes off preorders alone. Which is unheard of. People are willing to pre buy her music without hearing any of it first. Because Taylor Swift makes albums WORTH BUYING for.